Aquarium

A vertical FOOH piece built around a 3D anamorphic billboard wrapping the corner of a building at dusk. The screen breaks the wall plane and opens into an underwater scene with light shafts cutting through the water, and a sea turtle drifting into frame from the depth as the focal beat. The corner illusion was solved through anamorphic UV layout matched to the building geometry, with plate-matched lighting carrying both the inside of the underwater scene and the spill of light onto the surrounding street. The studio handled CGI build of the underwater environment, animation of the turtle, anamorphic integration on the building and final compositing.