ESCAPE CITY BOX

The Mask Takes Over

A FOOH campaign developed for Escape City Box, where the brand's most recognizable symbol, its mask, appears across different real locations, some of them especially iconic, turning each setting into a visual extension of its universe. The idea starts from a simple but powerful gesture: placing the mask in recognizable places and making it feel as if it had always belonged there. From landmarks to urban spaces with a strong visual presence, each piece works as a small brand reveal, playing with scale, mystery and the sense of discovery that defines an escape experience. The challenge was to integrate such a large and recognizable element without breaking the credibility of the scene. The mask was created and integrated in 3D, with careful attention to scale, perspective, lighting, shadows, texture and composition, adapting each shot to the real conditions of every location. The result is a direct, recognizable and social-first campaign: a series of CGI interventions that turn different points on the map into brand touchpoints, blending tourism, mystery and digital spectacle in one visual action.