Ohana N.Y.

A FOOH concept created around the release of Lilo & Stitch, transforming one of New York's most recognizable landmarks into a playful cinematic moment. The piece reimagines the Statue of Liberty with a hula-inspired leaf skirt and a large-format movie poster integrated into its pedestal, bringing the film's tropical universe into the real world through a bold yet believable visual intervention. The challenge was to make the takeover feel instantly readable without losing realism. From the scale and movement of the leaves to the lighting, perspective and poster integration, every detail was crafted to make the scene feel like something that could have actually happened. The result is a surreal but familiar image: an iconic landmark turned into a shareable launch moment, designed to stop the scroll, spark recognition and connect the energy of Lilo & Stitch with the language of outdoor spectacle.