How to Lose Your Dragon

A vertical FOOH piece shot from the side window of an airplane, with the engine and wing visible in the lower half of the frame and an open sky of clouds behind. A black dragon, modelled and animated in the visual language of How to Train Your Dragon, flies alongside the plane: it glides past the wing, banks toward the engine and swoops out of frame in a continuous flight cycle. The integration relied on matchmove tied to the wing, plate-matched lighting on the dragon's wet-look surface and atmospheric haze layered between camera and creature. The studio handled CGI build, animation, lighting matched to the dusk plate and compositing for vertical social delivery.