Nintendo Switch Barcelona

A vertical FOOH piece set at Plaça d'Espanya in Barcelona, with the Venetian Towers framing the shot. A giant red Nintendo Switch 2 banner appears stretched vertically between the two towers, and Mario Kart characters race across the banner in karts while traffic continues at street level underneath. The plate was kept fully photographic, with matchmove anchored to the towers, plate-matched lighting on the kart characters and contact shadows tying them to the banner surface. The studio handled CGI build of the karts and characters, animation, brand-banner integration, lighting and compositing for vertical social delivery.