JISMA BURGER

LA HATER Campaign

A three-video campaign created for JISMA BURGER in collaboration with The Champions Burger tour. The core of the project was the 3D recreation of LA HATER, JISMA BURGER's signature burger for the tour, modeled from scratch with each ingredient built as its own asset. The studio developed the final look through texturing and shading to achieve a high-end food CGI finish. Across the spots, the studio created FX work in Blender, including a particle system for sprinkles and a liquid simulation for syrup. The studio also handled script development, live-action integration, compositing, color, sound and final finishing, so the pieces could work as a coherent campaign across Alicante, Badalona and Paris.