TAKIS

TAKIS

A FOOH piece created for Takis, bringing the brand's visual intensity to Madrid's skyline through a direct, recognizable intervention designed to capture attention from the very first second. The concept starts with a very simple but powerful gesture: turning the product itself into the center of the action. Throughout the sequence, a Takis moves across the city sky wrapped in fire and smoke, as if its energy were suddenly breaking into the urban landscape. It is a fast, easy-to-read image with strong character and the kind of visual exaggeration that connects naturally with the brand's universe. The challenge was to integrate that action into a real location without losing either naturalism or visual impact. To achieve that, the piece was developed in 3D with careful attention to scale, trajectory, lighting, smoke, fire and composition, making sure the main element felt believable within the environment while still holding all the focus. The result is a CGI intervention with a clear, social-first reading: a piece designed to stop the scroll, communicate intensity instantly and turn Takis' visual language into a recognizable, urban and highly shareable moment.