Squid Game

A vertical FOOH piece built around a giant 3D recreation of the Young-hee doll from Squid Game, placed inside a real city plate with a high-rise skyline behind. The action centers on the doll's signature beat: she starts with her head turned away from camera, then slowly rotates to face the viewer while the city traffic continues underneath. Plate-matched lighting, contact shadows on the platform and matchmove are the three pillars sustaining the integration. The studio handled the doll's full CGI build, animation, lighting and compositing into the live-action plate, optimized for social-first vertical viewing.